worked up a brochure cover treatment that I thought you might like to
see. There are a number of elements here that can be fleshed-out independently
and combined for a final product. These elements are:
the logo; the gold "W"; the company name; and the background.
logo has been re-worked for a more sophisticated look. This is not intended
to replace your logo as you presently use it, but rather to extend your
options as you add marketing materials.
signature "W" in gold is another attempt at projecting a more
refined, or upscale image. Very striking, I think.
company name text can be any font really, though one in keeping with the
overall sense of tradition works well, I think. Of course, your current
company font would be the way to go. I'll try it, or something close.
chess rook is just a little something to go with the background that you
see here. My thought was to play up things like: "a man's home is
his castle" as well as other imagery of stability, quality, timelessness,
etc. You get the idea.
background is where I started. An idea that really didn't go anywhere,
but I kept the checkerboard motif and therefor the rook. The background
field can be anything, bringing into play whatever it is that you feel
needs to be emphasized as far as your own sense of who and what your company
is all about. You might see your business image as more playful than serious,
or more "techno" as per your logo than "old fashioned"
as the deep colors and gold trim suggest.
all of these things can be treated seperately. This or that omited, tone
this down, play that up. That sort of thing.
insides of this brochure need to be worked out, of course. There will
be a two page spread for copy and photos and whatever else you might have
in mind. The back could be more of the same with contact info, and a place
to stick address stickers so that by folding the brochure and sealing
it, it can serve as a mailer.
other designs see:
somthing that you might consider is a pocket folder, rather than a brochure.
for an example of what I have in mind.